Beauty is not just skin deep; it’s a reflection of our culture, heritage, and traditions. It’s a way of connecting with our roots and embracing the beauty that surrounds us. The Taino Amerindians of the Caribbean are one such people whose rich history and culture are reflected in their Blood Goddess or “Mother Earth” zemi, Itiba Cahubaba. It’s a tribute to a people that lived close to the earth and nature and recognized the importance of Mother Earth in their daily lives.
Akan Artist| Memorial Head Nsodie| The Metropolitan Museum
Sankofa is a Twi word from the Akan people of Ghana that loosely translates to “go back and get it.” It’s a phrase that encourages learning from the past to inform the future, reaching back to move forward, and lifting as we climb. Caribbean heritage is based on herbal remedies passed down to the descendants of former African slaves who brought the idea of Sankofa. It’s a tribute to their ancestors who used the knowledge of plants to cure ailments and promote wellness. It’s a testament to the resilience and resourcefulness of a people who have overcome so much. Itiba Beauty is a brand that embraces both the Taino and African traditions of the Caribbean. It was created to help a mother find a solution for her daughter’s sensitive skin. It uses the principle of Sankofa, reaching back to the knowledge of plants from both Taino and African traditions to create beauty products that promote wellness and embrace the beauty of the Caribbean.
The beauty of the Caribbean is reflected in the plants, fruits, and herbs that grow abundantly on its shores. Itiba Beauty uses these local resources to create beauty products that are as effective as they are luxurious. The brand’s commitment to using only natural ingredients ensures that their products are safe for all skin types, including those with sensitive skin.
Itiba Beauty’s product range includes a variety of soaps, lotions, and scrubs, all made from natural ingredients. The Carib Lime Body Lotion, for example, is made with locally sourced Aloe Vera juice, which is known for its moisturizing properties. The Crucian Spice Body Polish on the other hand, is made with cloves and nutmeg, two spices that are commonly used in Caribbean cuisine and cornmeal also known for its exfoliating properties.
Itiba Beauty’s commitment to sustainability is also reflected in their packaging. All their products are packaged in recyclable containers, and they use eco-friendly shipping materials to minimize their environmental impact.
Itiba Beauty is more than just a beauty brand; it’s a celebration of the beauty, heritage, and traditions of the Caribbean. It embodies the principles of Sankofa, reaching back to the past to create a better future. It’s a tribute to the resilience and resourcefulness of the people of the Caribbean, who have overcome so much and continue to inspire us with their beauty and strength. With Itiba Beauty, you can embrace the beauty of the Caribbean and feel-good knowing that you’re supporting a brand that is committed to sustainability and social responsibility.