Alive with the spirit of the islands, created from the healing power of nature and nurturing heart of a mother.
to be beautiful.
Made with skin-loving
oils and island sunshine.
Heal + Rejuvenate
with Caribbean essence.
Moisturize + Soften Hair
with tropical scents + oils
itiba Beauty hair and body products are sourced using natural ingredients from the Caribbean.
Yoki Hanley founded itiba Beauty incorporating the ancestral healing principles that were passed down by her family from St. Croix, Jamaica, Nevis, Vieques, as well as the native Taino people, who knew how to heal using Caribbean resources. Itiba products incorporate the formulas and ingredients with deep cultural influences.
Choose an itiba Beauty scent collection and match your body lotion to your soap or your hair serum to your body polish. Love a certain itiba product and find another product in that collection. Choose from itiba’s scent collections and find your signature scent – Carib Lime, Crucian Spice, Kaya, Mango, Midnite Rain, or Black Magic.
Nourish your beard and body with itiba Black, a line of specially formulated grooming products scented with scents of smoky vanilla, black pepper, and tobacco to harness positivity and masculine energy to your grooming routine.
The best way to stay healthy is to practice proper hygiene.
Hand washing is very important every day, especially now during flu season and with the current COVID19 situation. The saponins found in natural soaps are effective in killing bacteria and disease causing germs when used properly. These saponins occur naturally in cold processed soaps. And our soaps, which are cold processed and made on St. Croix, are made to be effective AND gentle in keeping you clean and safe and to be used often! So, when washing your hands, make sure you wash them for 20 seconds with warm water and wash between each finger, the thumb and the nails and nail bed.
Carib Lime and Crucian Spice soaps are 100% essential oil soaps and contain essential oils that have anti-viral and anti-bacterial properties. Our soaps are dermatologist recommended!